Being a celebrity parent has more concerns than the usual keep-the-baby-alive-strategy, we civilians abide by. You’ve got to make sure your offspring has a unique name and then you have to attempt to trademark it incase some pesky brand wants to cash in.
The power couple may be disappointed now, but in the long run they’ll probably be relieved to not have to file a lawsuit every time someone forgets to place the ™ next to Blue Ivy™.
The denied claim is linked to a Boston-based wedding-planning company called “Blue Ivy” that’s been in existence since 2009. The event company will be allowed to continue to operate under the name, which seems more than fair since Miss. Blue Ivy Carter has only been in existence since January 7, 2012.
Veronica Alexandra, the 32-year-old owner of Blue Ivy, said she holds no ill will against Beyoncé or the star rapper, saying that she “highly respects” the “Crazy in Love” singer. She added, “I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well. It’s like they caused me to create more opportunity for myself.”
Do you think Blue Ivy will be disappointment to learn she was named after a catering company?
TH5 is thinking of starting its own wedding planning business; what do you think of the name “Brangelina?”
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